Digital and social media marketing expert and speaker, Alicia Whalen has been at the forefront of online marketing for over 15 years. A digital and social media strategist for hundreds of brands, her focus is on helping clients stay ahead of the ever changing digital curve. As a popular keynote speaker, blogger, and social media influencer, Alicia has been delivering presentations on social and digital marketing trends that will impact your industry, the rise of social commerce, and the impact that technology has had on consumer behaviour, since before the term social media was born.
In 2005, Alicia Co-Founded the digital marketing agency acoupleofchicks.com™, as well as the annual Digital Marketing Conference Online Revealed. Both chartered the course for search engine and social media marketing for the Tourism industry from 2005-2015 and both included working with media giants such as Google, BING, Facebook, Expedia and many other influential brands.
In 2015 Alicia co-founded the social media integration software platform Hashtagio. She was integral to the success of the award-winning UGC marketing campaigns for both WestJet, and Nova Scotia Tourism to name only a few.
Most recently, Alicia joined ICUC.social as the Global Product Performance Strategist, launching full-service social commerce and social experience management to some of the world’s largest brands. ICUC.Social is a global leader in online social moderation, community management and social listening, and part of the Dentsu Aegis Network Company, the 3rd largest marketing network in the world.
2017 will see that launch of Alicia's first book - a project that will define Alicia’s "DIGITAL FIRST" marketing model.
Please contact us to book Alicia Whalen for your next event.
- Social Media Commerce: Closing the loop between Social Media and Sales
Social media adspend will surpass 41 million in 2017, with online sales projected to increase from $335 billion in 2015 to $523 billion in 2020. With an average of 4 hours and 25 min spent on social media per day, brands are still struggling to see the ROI in social media, and struggling to harness the power of user generated content to drive sales.
This session will outline how brands can leverage the power of crowdsourced and brand social media content to drive reach, engagement - and to close the broken path to purchase between social media and sale
- Linked, Liked and Loaded - Turning Connections into Customers
Social media provides professionals powerful networking tools and so much more. This session will deliver tips on how to effectively use LinkedIn and other social media platforms such as Twitter and Facebook to engage and convert business leads to sales. Learn the importance of online reputation management, Social selling, and how to leverage social media to drive leads, nurture customer relationships and drive sales.
- Predicting and Promoting Travel | A look at the Future of Marketing Travel to the New Connected Consumer
Alicia has spent over a decade helping travel brands build successful digital and social media marketing campaigns. Hear the latest trends in marketing tourism online, with tips and tricks to making social media marketing a success for hotels, destinations and suppliers of the travel and tourism industry.